We provide high quality, safe outdoor experiences designed to change the world for the better, one person at a time.
First Principles are tenets so true and right that they are accepted without debate.
People perceive some of our activities as dangerous. Sometimes those perceptions are accurate. Because there can be real danger involved, we take extraordinary safety precautions. If our participants don’t feel safe, nothing else will happen. We rely on our staff to make sound safety judgments.
We insist on quality in everything that we do. Yvon Chouinard said, “Quality is not something that can be pursued piecemeal. Either you believe in it or you don’t; either it surfaces everywhere or it likely won’t be seen anywhere.” For us, certain links have become obvious – between the quality of our courses, customer service, our workplace and the lives of our staff. If we miss any piece, there is a good chance we’ll miss it all. We embrace high standards.
Our Safety Standards
We expect 99.85% of our courses to be incident free. Our definition of an incident is opening our first aid kit.
Our Quality Standards
On a 5.0 course client evaluation scale, we expect a 4.75+ overall satisfaction rating immediately following a course.
Doing what we enjoy shows itself in all the things that we do. No other single supporting principle has as much impact on quality as this one. When we no longer enjoy our work, we’re done…even if we’re still employed. And don’t be fooled by our bicycles and running shoes – we work hard.
BELIEVE IN WHAT WE DO
The experience is powerful. We do make an impact. One more step. We just have to believe. We are changing the world.
We cannot separate our work life from our personal life. The quality of our lives extends beyond office hours. We should run when we can, ski when there’s snow on the ground and go to the playground with our kids whenever we can. We also expect our work to get done. Supporting a flexible workplace will make us prosper.
ESTABLISH DIFFICULT GOALS
We need to get ourselves out of the habit of thinking in incremental changes. Average goals yield average outcomes. Individually and collectively we are more capable than we realize. Difficult goals make dreams come true.
EXPECT IT OF OURSELVES
We teach clients many lessons. Among them are that the “oh no” moments in life signal important events and that new outcomes require different approaches. If we teach it, we should try to do it.
Stay light and keep things simple. Stay focused on our mission. We should be the right size. Financially, we should be profitable while realizing that how we earn our money is as important as how much money we earn and spend. We must live within our means.
GROW AND TAKE CARE OF OUR STAFF
Our staff is our most valuable resource. Trust professional staff to make professional judgments. Enhance staff competencies through training and development.business. We should always strive to find ways to build on these strengths.
THINK LOCAL AND SMALL
We know that every endeavor has a right size and a right location. We are a local and a small business. We should always strive to find ways to build on these strengths.
WORK TO CREATE LOYALTY
Pay attention to all of our critical relationships – with our customers, with our strategic partners and with our staff. Listen, be honest, and follow-up. Measure success by the quality of our relationships.
For us, the most important thing is the constant attention we give to our mission and principles. These must turn into actions. And actions speak louder than words.